"The small town of San Gimignano lies conveniently on one of most important medieval pilgrimage routes. Its inhabitants exploited the situation well. Made quickly rich by the constant influx of pilgrims, the families of San Gimigano wanted to show off. Each of them yearned to have a palace, but only thing that could be crammed between the tight confines of town walls was a tower. Merchant families of San Gimignano entered an informal contest of building a higher and more splendid stone tower. The law forbade building the tower higher than the main communal one, known as Rognosa. Owning one become a status symbol. At the peak of fashion San Gimignano boasted no less the 72 of them.
Today only 15 remain. In 1348 the Plague devastated the city and it faded in obscurity, until it was rediscovered as tourist attraction in 19th century. The historic center of San Gimignano is protected as a UNESCO World Heritage Site."
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